Meet Stephen Linaweaver: River-Guiding Sustainability Leader and the New Parkmerced Labs’ Partner


Stephen Linaweaver is an environmentalist, mountaineer, outdoor educator, river guide and paddler. He’s also a longtime sustainability consultant and the newly minted partner of Parkmerced Labs.

Seen as the Bell Labs of real estate, Parkmerced Labs develops and deploys next-generation technology solutions that help property owners and communities improve urban living. And their first achievement is a big one: The recent launch of the Car-Free Living program is a first-of-its-kind partnership between Uber and a real estate company.

With Parkmerced as its proving ground, Parkmerced Labs is developing sustainable solutions that will be replicated and scaled globally. The goal: to transform the way people live and connect in an urban environment. Stephen will lead the way, establishing, executing and expanding groundbreaking technology innovations and partnerships in mobility, energy and 21st-century residential living.

“I’ve always been driven by the ethos of sustainability and how we as a society can accommodate more people with less impact on our resources,” Stephen said. “As more people move to the cities, we will need to find ways to minimize our carbon footprint. Parkmerced Labs will make that possible, and I’m excited to be a part of it.”

With a rich background in sustainable development, Stephen has focused his entire career on helping companies improve sustainability across the organization. As program director at ClimateWorks Foundation, a principal at Blu Skye, and a strategy consultant and principal with GreenOrder, he helped companies from eBay to Hewlett Packard leverage sustainability as a tool for long-term business and economic growth. He also led operations and organizational design for energy, industrial and technology clients in North America, Asia and Europe for McKinsey & Company.

Before leading teams, Stephen spent two years leading trips down the Nile in Uganda as a whitewater rafting guide. In fact, he credits this experience for fueling his passion to help businesses find ways to create a more sustainable future.

“The experience completely opened my eyes to the challenges developing countries face, particularly how to grow economies while still protecting the environment,” he said. “I soon realized that business was the key lever for change.”

That realization led Stephen to graduate school at the London School of Economics, where he focused on environment and development, and ultimately to working with companies around the world on these issues.

You will still find him paddling, however. On the river and in the bay. As reported on NPR and KALW Local Public Radio, he commuted to work in his whitewater kayak from Oakland to downtown San Francisco for four years. You can listen to his experience here.

At Parkmerced Labs, he is drawn to the goal of creating unique opportunities for corporations, startups and property owners to collaborate on continuous, scalable innovation in real-world environments.

“We very much look forward to Stephen’s leadership as we revolutionize the urban neighborhood, and change the way people live and connect in their community,” said Rob Rosania, founder and lead visionary of Maximus Real Estate Partners, the developer of Parkmerced. “With Stephen’s lifelong commitment to sustainability and his experience working hand-in-hand with innovative businesses, we are well on our way.”